FOR BEYAZ FIRIN’S CENTURIES-OLD HERITAGE
AN E-COMMERCE BRIDGE TO THE FUTURE

Beyaz Fırın Success Story

Beyaz Fırın, an institution in Istanbul with a two-century-old legacy, stands as one of the city’s oldest and most iconic pastry chains. Known for its exquisite pastries and diverse menu, Beyaz Fırın operates across 9 strategic locations, blending traditional flavors with contemporary offerings. To modernize its marketing efforts and enhance its digital reach, Beyaz Fırın partnered with Poligon Interactive, embarking on a journey to marry its rich heritage with cutting-edge digital marketing strategies.

Objectives

The collaboration was aimed at achieving the following goals

Strengthen Digital Presence

To broaden Beyaz Fırın’s online visibility and attract a wider audience.

Boost E-Commerce Sales

To enhance online sales performance through targeted digital marketing campaigns.

Engage Customers Online

To foster deeper connections with customers through social media and content marketing.

Optimize Online Customer Journey

To improve the online experience and conversion rates through strategic website optimizations.

Strategies

To accomplish these objectives, Poligon Interactive developed a multifaceted digital marketing strategy

E-Commerce Performance Marketing

Tailoring online marketing strategies to drive sales and boost customer engagement in the e-commerce domain.

Search Engine Marketing (Google Ads)

Leveraging Google Ads to increase Beyaz Fırın’s visibility and draw in new customers via search engines.

Social Media Marketing (Facebook & Instagram Ads)

Crafting compelling ad campaigns on key social platforms to engage audiences and enhance brand loyalty.

Programmatic Ads

Utilizing sophisticated programmatic advertising techniques for retargeting and audience engagement.

SEO

Implementing SEO best practices to enhance Beyaz Fırın’s website content and improve search engine rankings.

Content Marketing

Producing valuable, relevant content to attract and retain a defined audience, thereby driving profitable customer actions.

Conversion Rate Optimization

Applying data-driven methods to refine the website’s user experience and increase conversion rates, effectively turning visitors into loyal customers.

Implementation

The strategic initiatives undertaken included

Comprehensive Digital Marketing Campaigns

Execution of integrated marketing campaigns across Google, Facebook, Instagram, and programmatic advertising platforms to maximize reach and engagement.

Website and SEO Optimization

Enhancements to Beyaz Fırın’s website for better usability, faster load times, and improved SEO performance.

Targeted Content Strategy

Development and distribution of engaging content tailored to Beyaz Fırın’s audience, reinforcing brand identity and heritage.

Performance Analytics and Optimization

Continuous monitoring of campaign performance and website analytics to optimize strategies and achieve better results.

Results

This collaboration has yielded remarkable results for Beyaz Fırın

Expanded Online Visibility

Significant increase in online visibility, attracting new customers and engaging existing ones.

Growth in E-Commerce Performance

Notable improvement in online sales and customer engagement through targeted e-commerce marketing strategies.

Enhanced Customer Engagement

Successful engagement of customers through social media and content marketing, leading to increased brand loyalty.

Improved Conversion Rates

Optimization of the online customer journey resulted in higher conversion rates and an enhanced overall customer experience.

Conclusion

By leveraging Poligon Interactive’s expertise in digital marketing and strategic consultancy, Beyaz Fırın has successfully transitioned its centuries-old legacy into the digital age, achieving remarkable growth and customer engagement in the process. This case study demonstrates the power of combining traditional brand values with modern digital strategies to achieve sustained business success.

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