FOR CHERY TURKEY’S DIGITAL POWER
SEAMLESS PERFORMANCE AND CONTINUITY

Chery: A Journey of Technology and Innovation

Chery, a global giant of the automotive world and a rising star in the Turkish market, chose Poligon Interactive to maintain its operational excellence in the digital realm. This strategic partnership focuses on providing a seamless, secure, and up-to-date web experience capable of responding to Chery’s high demand and growing customer base in Turkey.

Objectives

The project aimed to maintain standards worthy of the brand’s market leadership

Continuous Operation

Providing a web infrastructure that handles high traffic volumes smoothly, remains accessible 24/7, and operates without errors.

Constant Currency

Establishing a dynamic structure where campaigns, price lists, and model updates are reflected in the system instantly.

User Experience Optimization

Analyzing existing user data to facilitate on-site navigation and increase customer satisfaction.

Strategies

A “Maintenance and Development” strategy built on continuity and performance was followed

Proactive Web Management

Creating regular maintenance and update routines to detect and resolve potential technical issues before they occur.

Data-Driven Improvement

Analyzing user behavior to optimize the accessibility and speed of the most visited pages (Price List, Test Drive).

SEO Protection & Development

Continuously auditing SEO compliance for new models and content while preserving existing search engine rankings.

Implementation

An agile working model suited to Chery’s dynamic structure was applied

Instant Content Management

Changing campaign conditions and model information were updated rapidly and flawlessly by the Poligon Interactive team.

Infrastructure Strengthening

Stability was ensured even during peak traffic periods through improvements in server response times and page load speeds.

Security & Backup

User data and site integrity were secured by applying global standard security protocols.

Results

Continuous maintenance and development efforts yielded concrete results

Maximum Uptime (Accessibility)

The Chery Turkey website prevented customer loss by providing uninterrupted service even during the busiest campaign periods.

Increased Customer Satisfaction

Fast-loading pages and easily accessible information positively reflected on user experience scores.

Stable SEO Performance

Thanks to regular technical checks, the brand’s strong position in organic search results was maintained and improved.

Conclusion

The collaboration between Chery and Poligon Interactive proves that success is not just about reaching the summit, but staying there. With the awareness that a website is a living organism, the maintenance and development processes perfectly reflect Chery’s operational power in Turkey to the digital world, offering customers an “always open and ready” brand experience.

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