Key responsibilities
Strategy Development
Creating and implementing comprehensive digital marketing strategies that align with the organization's goals and target audience. This involves selecting the appropriate digital channels (such as social media, search engines, email, content marketing, etc.) for reaching the intended audience.
Content Creation
Developing and curating engaging and relevant content for various digital platforms, including website articles, blog posts, social media updates, videos, infographics, and more. The aim is to provide value to the audience while promoting the brand.
Search Engine Optimization (SEO)
Optimizing website content to improve its visibility on search engines like Google. This involves keyword research, on-page optimization, technical SEO, and link-building strategies.
Paid Advertising
Managing online advertising campaigns using platforms like Google Ads, social media advertising (Facebook Ads, Instagram Ads, etc.), and display advertising. This includes budget management, ad targeting, A/B testing, and performance analysis.
Social Media Management
Creating, scheduling, and monitoring content across various social media platforms. Engaging with the audience, responding to comments, and managing online communities are also important aspects.
Email Marketing
Developing and executing email marketing campaigns to nurture leads and maintain communication with existing customers. This includes designing email templates, segmenting the email list, and analyzing campaign performance.
Analytics and Reporting
Using tools like Google Analytics, social media insights, and other tracking platforms to measure the effectiveness of campaigns. Analyzing data to make informed decisions and optimize future strategies is crucial.
Conversion Rate Optimization (CRO)
Identifying opportunities to improve website user experience and design in order to increase the percentage of visitors who take desired actions, such as making a purchase or filling out a form.
Market Research
Monitoring industry trends, competitive landscape, and customer behavior to identify new opportunities and stay ahead of changes in the digital marketing landscape.
Collaboration
Coordinating with cross-functional teams, including graphic designers, content writers, developers, and marketing managers, to ensure cohesive and effective campaigns.
Emerging Technologies
Staying updated on emerging digital marketing technologies, tools, and trends to adapt strategies and techniques for optimal results.
Budget Management
Allocating and managing budgets for different digital marketing activities to maximize ROI.
