Boost Revenue, Not Just Traffic: Conversion-Driven Design & Testing
Are you getting thousands of visitors to your website but not seeing a proportional increase in sales? The problem might be your site, not your ads.
At Poligon Interactive, our CRO (Conversion Rate Optimization) team doesn’t guess why visitors leave; we detect it. By combining data with design and psychology with technology, we ensure more out of every 100 visitors become “Customers.”
Our Approach: Data Science, Not Intuition
The era of “I think this button should be red” is over. We base our decisions on hard data.
Heatmaps
Where do your visitors click the most? At what point do they get bored and leave (Scroll Depth)? We X-ray user behavior using tools like Hotjar and Microsoft Clarity.
Session Recordings
We watch exactly where customers face errors at checkout or get lost in menus to remove “invisible barriers.”
A/B Testing
Does “Free Shipping” sell more, or “Fast Delivery”? We test two versions simultaneously and launch the winner.
Our Conversion Funnel Services
We optimize every step from the moment a visitor says “Hello” to the moment they say “Buy.”
1. Landing Page Optimization
The page that greets users from ads determines the fate of the sale. We remove distractions and build a clear, persuasive structure.
2. Checkout Improvement
The biggest cause of cart abandonment is complex checkout steps. We reduce form fields and correctly place trust signals (SSL, Return Guarantees, etc.).
3. Mobile UX Development
Your site looks great on desktop, but does it work on mobile? We boost mobile conversion rates with “finger-friendly” buttons and fast-loading pages.
4. Form Optimization (Lead Gen)
We redesign “Request a Quote” forms—critical for B2B companies—to be simple and inviting, removing the fear of filling them out.
Why Do You Need CRO?
Lowers Ad Costs
When your conversion rate goes from 1% to 2%, you double your revenue without increasing your ad budget.
Know Your Customer
You learn what your visitors love and hate, shaping your entire marketing strategy accordingly.
Sustainable Growth
Traffic sources may change, but a well-optimized site always pays off.
Frequently Asked Questions (FAQ)
Do you completely change my website's design?
No. CRO isn’t about demolishing and rebuilding; it’s about finding and replacing the faulty bricks. Sometimes changing just a headline provides a 20% uplift.
Does A/B Testing slow down my site?
We use modern tools (like Google Optimize or alternatives). Since these tools run asynchronously, they have no perceptible impact on site speed.
When will I see results?
To get a result, we need to reach a certain traffic volume (Statistical Significance). For an average e-commerce site, an A/B test takes 2-4 weeks to conclude.
Do you use tools like Insider?
Yes. If you already have tools like Insider or Segmentify, we handle their management and scenario building as part of our CRO service.
How much traffic do I need for CRO work?
To get statistically accurate results from A/B tests, we recommend a minimum of 5,000 – 10,000 monthly visitors. For low-traffic sites, we perform “User Experience (UX) Analysis” instead of testing.
Do you do specific work for my mobile site?
Since the majority of traffic comes from mobile, we start optimization there. We implement “finger-friendly” buttons, fast payment steps, and mobile menu improvements.
What do I lose if I don't get this service?
Your ad costs will continue to rise. CRO is the only way to increase revenue without increasing your ad budget. Without it, you continue pouring water (ad money) into a “leaking bucket.”
Have different questions? Contact us directly; we’d be happy to help.