Don’t Just Appear on Google, Drive Sales: Performance-Oriented Ad Management
Billions of searches happen on Google every day. But when your potential customer looks for your product, who do they see? You or your competitor?
At Poligon Interactive, we manage your ad budget as an “investment,” not an “expense.” With our certified experts and AI-powered optimization tools, we lower your Cost Per Click (CPC) while maximizing your Conversion Rate.
Our 360° Performance Marketing Approach
Instead of fragmented solutions, we apply a “Full-Funnel” strategy covering all digital touchpoints of your brand. Our goal isn’t just traffic; it’s conversion, loyalty, and high ROAS (Return on Ad Spend).
Our Google Ads Services
We configure the campaign model best suited to your needs.
1. Search Ads
We ensure you appear right in front of customers during “high-intent” searches like “Emergency locksmith” or “Red running shoes.” We target the audience closest to making a purchase.
2. Google Shopping & Merchant Center
Essential for e-commerce sites. Showcase your products with visuals, prices, and your store name. We optimize your product feed, resolve disapproved item issues, and increase ROAS with smart bidding strategies.
3. Performance Max (PMax)
Google’s newest and most powerful AI product. We ensure you appear simultaneously across YouTube, Gmail, Maps, and the Search Network with a single campaign. We leverage machine learning to let the system find the “right customer.”
4. YouTube Video Ads
The most effective way for brand awareness and product introduction. We get your brand seen by millions using “Bumper Ads” (6-second non-skippable) or “TrueView” (Pay-per-view) models.
5. Remarketing
We track users who visited your site but left without buying. We win back these “lost customers” by showing them exclusive discounts or reminders.
6. Mobile App Ads
We boost download numbers for your app (iOS/Android) and encourage in-app actions (Subscriptions, Purchases).
Our Success Metrics
For us, success isn’t “impression counts,” it is every new customer you gain.
ROAS (Return on Ad Spend)
How much revenue did you generate for every $1 spent?
CPA (Cost Per Acquisition)
How much did we spend to acquire one new customer?
Conversion Rate
What percentage of clickers actually purchased?
Why Work With Us?
We don’t do standard “set it and forget it” setups. We transform your account into a living, learning, and constantly evolving structure.
Data-Driven Strategy
We move with real-time data, not instincts. We instantly analyze which keywords are making money and which are burning budget.
Negative Keyword Management
To protect your budget, we regularly filter out keywords that don’t bring sales (e.g., “Free,” “What is,” “Second hand”).
Quality Score Optimization
We optimize your ad copy and Landing Pages so you pay less to Google while ranking higher.
Frequently Asked Questions (FAQ)
How much should my ad budget be?
There is no minimum limit, but we recommend a starting budget compatible with sector averages to remain competitive. Since the first month is a “learning phase,” we keep the budget controlled and increase it as data comes in.
Google Ads or SEO?
Google Ads provides instant traffic and revenue. SEO is a long-term investment. The best strategy is to use Ads for immediate cash flow while building the future with SEO.
If I click on my competitors' ads, will their budget run out
No, Google has “Invalid Click” protection. It doesn’t count repetitive clicks from the same IP and doesn’t deduct them from the budget. We also protect your account against such attacks.
Will I have access to my account?
Absolutely. The Google Ads account is opened in your name (or we use your existing one), and you can view all spend, clicks, and costs 100% transparently from your own panel.
Do you use Performance Max (PMax) campaigns?
Yes. We actively use PMax, Google’s latest AI-supported campaign type, to target the right user across the entire Google inventory, including YouTube, Gmail, and Maps.
My account was suspended before, can you fix it?
We manage the appeal and cleanup processes for accounts suspended due to “Policy Violation” or “Suspicious Payment.” We perform the necessary technical adjustments to reactivate your account.
How do you select keywords?
We select keywords with “high search volume” but “reasonable competition” using professional tools like Semrush and Google Keyword Planner. We focus on keywords with “purchase intent,” not just those that bring traffic.
Have different questions? Contact us directly; we’d be happy to help.